by kpassingham | Mar 30, 2023 | Uncategorized
Typography is an essential aspect of branding. It is the art of arranging type to make written language legible, readable, and appealing when displayed. Typography can create a strong visual identity for a brand, convey its personality and values, and help it stand...
by kpassingham | Feb 27, 2023 | Uncategorized
Colour is a powerful tool in branding design. It can evoke emotions, create a mood, and convey a brand’s message. Studies have shown that colours can increase brand recognition by up to 80%. Every colour has a unique psychological impact, and it’s essential to...