Blogs
Branding insights and articles full of tips and information to elevate your brand!
Why visual branding is the secret to brand recognition
Visual branding plays a crucial role in establishing a strong and recognisable identity for a brand. It goes beyond just a logo or colour scheme, encompassing all design elements that contribute to a brand’s visual identity. A well-designed visual brand can create a...
Font Matters: why choosing the right typeface can make or break your brand
Typography is an essential aspect of branding. It is the art of arranging type to make written language legible, readable, and appealing when displayed. Typography can create a strong visual identity for a brand, convey its personality and values, and help it stand...
Understanding colour psychology in branding design
Colour is a powerful tool in branding design. It can evoke emotions, create a mood, and convey a brand’s message. Studies have shown that colours can increase brand recognition by up to 80%. Every colour has a unique psychological impact, and it’s essential to...
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