Understanding colour psychology in branding design

Colour is a powerful tool in branding design. It can evoke emotions, create a mood, and convey a brand’s message. Studies have shown that colours can increase brand recognition by up to 80%. Every colour has a unique psychological impact, and it’s essential to understand the emotions associated with each colour to create the right impact.

Red in Packaging Design

Red is a bold, intense colour representing energy, passion, and excitement. It’s often used to create a sense of urgency and can stimulate appetite. Many food brands use red in their packaging design to make their products stand out. Red can also develop a sense of urgency, making it an ideal colour for limited-time offers.

Blue in Packaging Design

Blue is a calming and soothing colour representing trust, stability, and professionalism. It’s often used in corporate branding and is a popular colour in the healthcare and finance industries. Blue can also create a feeling of security and safety, making it an ideal colour for products that promote relaxation or comfort.

Green in Packaging Design

Green is a natural colour that represents growth, harmony, and balance. It’s often associated with health and wellness products, and it’s a popular colour in the food and beverage industry. Green can also represent freshness and rejuvenation, making it an ideal colour for products that promote a healthy lifestyle.

Yellow in Packaging Design

Yellow is a bright and cheerful colour that represents happiness, positivity, and optimism. It’s often used in products that target children or promote a fun and lighthearted atmosphere. Yellow can also create a sense of urgency, making it an ideal colour for limited-time offers or clearance sales.

Orange in Packaging Design

Orange is vibrant and energetic, representing excitement, warmth, and enthusiasm. It’s often used in food and beverage packaging and can stimulate appetite. Orange can also create a sense of urgency, making it an ideal colour for limited-time offers.

Purple in Packaging Design

Purple is a luxurious, sophisticated colour representing creativity, wisdom, and spirituality. It’s often used in high-end packaging design, particularly in the beauty and fashion industries. Purple can also create a sense of nostalgia, making it an ideal colour for vintage-inspired products.